Medico-Legal Updates of the Adverse Threat of Cigarette Advertisements on Children

Abstract

Advertising is an integral part of modern business activities. Information on ad serving in the form of true,
clear and honest information about the condition and guarantee of goods is a consumer right that must be
given by business actors. In Indonesia, cigarette advertisements in laws and regulations limit and provide
several conditions. Some cigarette advertisements do not meet the conditions. The results showed that
cigarette advertisements include, visual, tagline, images, placement, airtime, and content of advertisements
using psychological persuasion, targeting the share of adolescents and children, who play a role in the onset
of cigarette use, encouraging young people to start smoking that threatens children and teenagers.